Q1. What is the business of Imagine Marketing Limited?

The company designs, manufactures and sells consumer-electronics products — primarily audio devices (earbuds, headphones, speakers), wearables (smartwatches etc.), charging solutions and accessories — under the boAt brand.

Q2. Why is the company raising funds via IPO?

To support working-capital needs and boost brand & marketing efforts, and to give existing investors/promoters a path to partially sell their holdings.

Q3. What is the size of the issue and where will it list?

The issue size is approx ₹ 1,500 crore, to be listed on the BSE NSE platform.

Q4. What are the risks to an investor?

Risks include that key details — like IPO subscription dates, price-band, lot size and listing date — are still not announced, which means timing and valuation remain uncertain.

Q5. What are the potential upsides?

IPO succeeds and post-issue execution is good, investors could benefit from the company’s strong brand, broad product line and growth potential — especially as boAt already enjoys a leading market position in audio/wearables in India.

Q6. How to apply for the IPO?

you can apply via any stock-broker or online IPO-app supporting ASBA/UPI — by selecting Imagine Marketing IPO under current offerings and placing a bid during the subscription window open.

Imagine Marketing Limited IPO: GMP today, Price, Review, Detail

Open

13 July 2026

0

Rating

Imagine Marketing Limited is a leading consumer electronics and lifestyle accessories company, best known for its wide portfolio of audio products, wearables, and smart devices. The company operates with a strong focus on design-driven innovation, offering high-quality, affordable technology solutions to India’s modern, digitally connected consumers.

Imagine Marketing Limited was incorporated on 1 November 2013.Mr. Gaurav Nayyar is the MD & CEO of the company.

It’s portfolio of products include audio gears, wearables (true wireless earbuds, headphones, smartwatches), personal-care & accessories. The product portfolio falls under the brand boAt.
Imagine Marketing Limited reached over 12,000 offline retail stores across 25 states and 5 union territories through 112 distributors. It held about 26% market share by value and ~34% by volume in India’s branded personal-audio segment.

Subscription date to apply for Imagine Marketing Limited is yet to be announced. Price band for the IPO is also pending to be declared.

Year	2025
Networth	~ ₹ 432 Cr
Revenue	~ ₹ 3070.38 Cr
EBITDA	~ ₹ 142.51 Cr
PAT	~ ₹ 61.08 Cr
EBITDA Margin	~4.64%
PAT Margin	~1.99%
Face Value	01 RS

IPO Important Dates

#	Date
Open Date	TBA
Close Date	TBA
Anchor Investor Bidding	TBA
Allotment Date	TBA
Refunds& Demat Credit	TBA
Tentative Listing Date	TBA

Use Of Proceeds

Purpose	Amount
Working Capital Requirements	~ ₹ 225 Cr
Subsidiary acquisition	Brand and Marketing Expense-225 CR
Borrowing prepayment/repayment	00 Cr
General Corporate Purpose	BALANCE

Financial Data

#	2023	2024	2025
Revenue (₹ Cr)	₹ 3,361.7Cr	₹ 3,115.0Cr	₹ 3,070.4Cr
PAT (₹ Cr)	₹ -129.5Cr	₹ -79.7Cr	₹ 61.1Cr
Asset (₹ Cr)	₹ 2,178.5Cr	₹ 1,735.5Cr	₹ 1,618.1Cr
Net Worth (₹ Cr)	₹ 454.6Cr	₹ 376.2Cr	₹ 432.0 Cr

IPO Grey Market Premium

Date	IPO Price	IPO GMP	Profit Per Lot
17-Jun	₹ –	₹ –	₹ –
16-Jun	₹ –	₹ –	₹ –
15-Jun	₹ –	₹ –	₹ –
14-Jun	₹ –	₹ –	₹ –
13-Jun	₹ –	₹ –	₹ –

Pros

Strong market leadership in India’s audio and wearables segment.
Rapid revenue growth with strong brand recall among young consumers.
Expanding distribution network across offline and online channels.
Diversified product portfolio reducing dependence on any single category.
IPO proceeds aimed at debt reduction and business expansion.

Cons

High dependence on Chinese manufacturers risks supply-chain disruptions.
Thin operating margins due to price-sensitive consumer electronics market.
Increasing competition from global brands like Xiaomi, Noise, and OnePlus.
Rapidly changing tech trends may require continuous reinvestment.
Heavy marketing expenses may impact profitability.

Promoters – Pre offer equity (Approx)

Promoters	% Shares
Sameer Ashok Mehta	~24.75%
Aman Gupta	~24.76%
South Lake Investment Ltd	~39.35%
-	-
-	-
-	-

Lot Size details

Application Type	Lot Size	No. of Lot	No. of Shares	Investment Amount
Retail (Min)	–	1	–	₹ –
Retail (Max)	–	13	–	₹ –
HNI (Min)	–	14	–	₹ –
HNI (Max)	–	66	–	₹ –
Big HNI (Min)	–	67	–	₹ –

Key Performance Index (KPI)

ROE	N/A
ROCE	N/A
RoNW	N/A

Lead / Book Running Lead Managers

ICICI Securities Limited Goldman Sachs (India) Securities Private Limited JM Financial Limited Nomura Financial Advisory and Securities (India) Private Limited

Registrar (RTA)

MUFG Intime India Pvt Ltd

Q1. What is the business of Imagine Marketing Limited?
The company designs, manufactures and sells consumer-electronics products — primarily audio devices (earbuds, headphones, speakers), wearables (smartwatches etc.), charging solutions and accessories — under the boAt brand.
Q2. Why is the company raising funds via IPO?
To support working-capital needs and boost brand & marketing efforts, and to give existing investors/promoters a path to partially sell their holdings.
Q3. What is the size of the issue and where will it list?
The issue size is approx ₹ 1,500 crore, to be listed on the BSE NSE platform.
Q4. What are the risks to an investor?
Risks include that key details — like IPO subscription dates, price-band, lot size and listing date — are still not announced, which means timing and valuation remain uncertain.
Q5. What are the potential upsides?
IPO succeeds and post-issue execution is good, investors could benefit from the company’s strong brand, broad product line and growth potential — especially as boAt already enjoys a leading market position in audio/wearables in India.
Q6. How to apply for the IPO?
you can apply via any stock-broker or online IPO-app supporting ASBA/UPI — by selecting Imagine Marketing IPO under current offerings and placing a bid during the subscription window open.