Sathya Agencies Limited

Sathya Agencies Limited (New IPO): GMP, Price, Review, Profit

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Sathya Agencies Limited is a South India–based consumer durables and electronics retail chain engaged in selling televisions, refrigerators, washing machines, air conditioners, mobile phones, and other home appliances through a large network of retail stores. The company operates across Tamil Nadu, Andhra Pradesh, Kerala, Karnataka, and Puducherry with hundreds of electronics and mobile retail outlets.

It operates ~392 consumer electronics stores and 35 mobile retail stores across Tamil Nadu, Andhra Pradesh, Kerala, Karnataka and Puducherry, making it one of the largest retail networks in South India; it is the largest in Tamil Nadu by store count and among the top 5 in India by revenue in its segment.

Sathya Agencies Limited was incorporated in 2005 & currently Mr. Johnson Asaria serves as the Managing Director of the company.

Sathya Agencies Limited has filed its DRHP with SEBI for a proposed IPO of ₹ 600 Cr featuring a Fresh Issue of ₹ 300 Cr and an Offer for Sale (OFS) of ₹ 300 Cr.

Subscription date to apply for the IPO is yet to be announced. Price band for the IPO is also pending to be declared.

Check DRHP
Check IPO Allotment
Visit Official Website
Issue Size:₹ 600 Cr
Fresh Issue:₹ 300 Cr
Offer for Sale:₹ 300 Cr
Price Range:TBA
Lot Size:TBA
GMPPending

Sathya Agencies Limited important data points

Revenue, PAT, EBITDA

YearFiscal 2025
Networth₹ 191.87 Cr
Revenue:₹ 3496.87 Cr
EBITDA₹ 222.85 Cr
PAT₹ 46.26 Cr
EBITDA Margin:~6.37%
PAT Margin~ 1.32%
Face Value:₹ 02

IPO important dates

Open Date:TBA
Close Date:TBA
Anchor Investor BiddingTBA
Allotment Date:TBA
Refunds & Demat CreditTBA
Tentative Listing Date:TBA

Use of Proceeds

PurposeAmount
Working Capital requirements₹ 00 Cr
Subsidiary acquisition₹ 35 Cr
Borrowing prepayment/repayment₹ 175 Cr
General Corporate PurposeBalance

Sathya Agencies Limited Financial Data

202320242025
Revenue (₹ Cr)₹ 1,897.1₹ 2,749.7₹ 3,496.9
PAT (₹ Cr)₹ 17.6₹ 50.9₹ 46.3
Asset (₹ Cr)₹ 755.0₹ 1,129.7₹ 1,617.9
Net Worth (₹ Cr)₹ 99.7₹ 145.7₹ 191.9

Sathya Agencies Limited IPO Grey Market Premium

DateIPO PriceIPO GMPProfit per lot
17-Jun₹ –₹ –₹ –
16-Jun₹ –₹ –₹ –
15-Jun₹ –₹ –₹ –
14-Jun₹ –₹ –₹ –
13-Jun₹ –₹ –₹ –
Sathya Agencies Limited

Sathya Agencies Limited Pro’s and Con’s

Strengths:

  • Strong retail footprint (~400+ stores) gives wide South India market penetration.
  • Established brand in consumer electronics with high offline demand stability.
  • Diversified product mix (appliances, mobiles, IT products) reduces category risk.
  • Asset-light retail model supports scalable expansion in Tier 2/3 cities.
  • Growing demand for consumer durables driven by rising incomes and urbanisation.

Risks:

  • Highly competitive industry with strong players like Reliance Digital, Croma, and local retailers.
  • Low-margin retail business vulnerable to price wars and discount pressure.
  • High dependence on offline retail; limited strong digital presence compared to peers.
  • Working capital intensive due to inventory-heavy operations.

Sathya Agencies Limited Promoters – Pre offer equity (Approx)

Promoters%Shares
Johnson Asaria~ 33.27 %
J. John Sathya~ 29.49 %
Charles Packiaraj~ 29.49 %
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Sathya Agencies Limited Lot Size details

Application TypeLot SizeNo. of LotNo. of SharesInvestment Amount
Retail (Min)–1–₹ –
Retail (Max)–13–₹ –
HNI (Min)–14–₹ –
HNI (Max)–66–₹ –
Big HNI (Min)–67–₹ –

Annual Returns + Lead Managers / Registrars of Sathya Agencies Limited

ROE26.58%
ROCE19.64%
RoNW26.58%
Lead / Book Running Lead ManagersAnand Rathi Advisors Limited,
Motilal Oswal Investment Advisors Limited
Registrar (RTA)KFin Technologies Limited

Sathya Agencies Limited FAQ’s

  • It is South India’s leading consumer electronics retailer selling TVs, ACs, refrigerators, mobiles, and appliances through 400+ stores across multiple states.
  • Sathya Agencies is raising funds via IPO to reduce debt, fund subsidiary acquisition (Unilet Appliances), and strengthen working capital for expansion and operational growth.
  • The IPO includes a Fresh Issue of ₹ 300 Crore and an Offer for Sale (OFS) of ₹ 300 Crore. It will be listed on NSE and BSE platform.
  • High competition, low margins, heavy reliance on offline retail, inventory risk, and exposure to consumer demand cycles.
  • Strong store network, brand partnerships with top OEMs, growing demand for electronics, and expansion in Tier 2/3 cities.
  • Investors can apply for the IPO through ASBA via net banking or using UPI through registered stock brokers once the IPO opens for subscription.

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