Rentomojo Limited

Rentomojo Limited (NEW IPO): GMP, Profit, Price & expert review

by

Rentomojo Limited is a subscription-based online rental platform that provides furniture and home appliances on a monthly/long-term rental model to individuals and businesses. It operates a tech-driven D2C model allowing users to rent items like sofas, beds, washing machines, and electronics instead of purchasing them.

Rentomojo Limited was incorporated in 2014 & currently Mr. Geetansh Bamania serves as the Managing Director & CEO of the company.

Rentomojo Limited provides a subscription-based rental service for furniture, home appliances, electronics, and lifestyle products (sofa sets, beds, wardrobes, washing machines, refrigerators, TVs, etc.) through monthly/long-term rental plans with maintenance and upgrade options. It has ~2.27 lakh+ subscribers across 22 cities, operates~21 warehouses and 67 experience stores, and holds an estimated 42–47% share of India’s organised furniture & appliance rental market.

Rentomojo Limited filed its DRHP with SEBI for an IPO featuring a Fresh Issue of ₹ 150 crore and an Offer for Sale (OFS) of 28,399,567 Equity Shares.

Subscription date to apply for Rentomojo Limited is yet to be announced. Price band for the IPO is yet to be declared.

Check DRHP
Check IPO Allotment
Visit Official Website
Issue Size:₹ 150 Cr + 28,399,567 Equity Shares
Fresh Issue:₹ 150 Cr
Offer for Sale:28,399,567 Equity Shares
Price Range:TBA
Lot Size:TBA
GMPPending

Rentomojo Limited important data points

Revenue, PAT, EBITDA

YearFiscal 2025
Networth₹ 183.61 Cr
Revenue:₹ 265.95 Cr
EBITDA₹ 118.43 Cr
EBITDA Margin:~43.55%
PAT₹ 43.10 Cr
PAT Margin~ 15.85%
Face Value:₹ 1

IPO important dates

Open Date:TBA
Close Date:TBA
Anchor Investor BiddingTBA
Allotment Date:TBA
Refunds & Demat CreditTBA
Tentative Listing Date:TBA

Use of Proceeds

PurposeAmount
Borrowing Repayment₹ 70 Cr
Payment of lease rentals₹ 42.50 Cr
Sales and MarketingN/A
Ultra-Advanced AI Staffing SuiteN/A

Rentomojo Limited Financial Data

202320242025
Revenue (₹ Cr)₹ 120.1₹ 192.7₹ 265.95
PAT (₹ Cr)₹ 4.41₹ 22.41₹ 43.1
Asset (₹ Cr)₹ 178.95₹ 366.19₹ 449.86
Net Worth (₹ Cr)₹ 22.21₹ 139.6₹ 183.61

Rentomojo Ltd IPO Grey Market Premium

DateIPO PriceIPO GMPProfit per lot
05-May₹ –₹ –₹ –
04-May₹ –₹ –₹ –
03-May₹ –₹ –₹ –
02-May₹ –₹ –₹ –
01-May₹ –₹ –₹ –
Rentomojo Limited

Rentomojo Limited Limited IPO Pros & Cons

Strengths:

  • Strong presence in India’s fast-growing furniture & appliance rental market with subscription-based recurring revenue model.
  • Asset-light tech-driven platform improves scalability and operational efficiency.
  • Increasing urban demand for flexible “rent instead of buy” lifestyle among millennials and working professionals.
  • Diversified product portfolio reduces dependency on a single category and improves customer retention.
  • Established brand with multi-city operations and large active subscriber base.

Risks:

  • High capital expenditure required for maintaining and replacing rental inventory impacts cash flow.
  • Profitability challenges due to depreciation of assets and maintenance costs.
  • Intense competition from players like Furlenco, CityFurnish, and local unorganised rental markets.
  • Business highly sensitive to economic slowdown affecting discretionary rental spending.
  • Limited pricing power as customers can easily switch between rental platforms.

Rentomojo Limited
Promoters – Pre offer equity (Approx)

Promoters%Shares
Geetansh Bamania~ 14.69 %
––
––
––
––
––

Rentomojo Limited Promoters – Pre offer equity (Approx)

Application TypeLot SizeNo. of LotNo. of SharesInvestment Amount
Retail (Min)–1–₹ –
Retail (Max)–13–₹ –
HNI (Min)–14–₹ –
HNI (Max)–66–₹ –
Big HNI (Min)–67–₹ –

Lead Managers / Registrars of Rentomojo Limited

Lead / Book Running Lead ManagersMotilal Oswal Investment Advisors Ltd,
Axis Capital Ltd,
IIFL Capital Services Ltd
Registrar (RTA)KFin Technologies Limited

FAQ’S of Rentomojo Limited

  • It offers furniture & appliance rental subscriptions across 22 cities with 2.27 lakh+ users via tech-enabled D2C platform.

  • Rentmojo is raising funds via IPO to reduce debt, warehouse lease costs, and general corporate expansion needs.

  • The IPO includes a Fresh Issue of ₹ 150 Crore and an Offer for Sale (OFS) of ~2.84 Cr Equity shares. It will be listed on NSE and BSE platform.

  • Key risks include asset-heavy rental model, high depreciation costs, strong competition, and sensitivity to urban demand slowdown.

  • Potential upsides include growing rental economy, recurring subscription revenue, strong market share (~42–47%), and expanding urban customer base.

  • Investors can apply for the IPO through ASBA via net banking or using UPI through registered stock brokers once the IPO opens for subscription.

For more amazing blogs click here (IPO Corner).

Leave a comment